Creative strategy and production · DTC brands

We don't replace your creative team. We double it.

The angles, the scripts, the creators and the finished ads for Meta and TikTok. About a fifth of what producing that costs you today.

No quotas. No minimums. You pay for what actually ships.
Brands we produce for SuntribeSakoon NutritionLoam Pretty Curly GirlBingeworthy
Bingeworthy ad
Bingeworthy
Lea Clothing ad
Lea Clothing
Sakoon Nutrition ad
Sakoon Nutrition
Lea Clothing ad
Lea Clothing
Loam ad
Loam
Sakoon Nutrition ad
Sakoon Nutrition
Loam ad
Loam
Loam ad
Loam
Sakoon Nutrition ad
Sakoon Nutrition
Pawme ad
Pawme
Pawme ad
Pawme
Sakoon Nutrition ad
Sakoon Nutrition
Suntribe ad
Suntribe
Suntribe ad
Suntribe
Bingeworthy ad
Bingeworthy
Lea Clothing ad
Lea Clothing
Sakoon Nutrition ad
Sakoon Nutrition
Lea Clothing ad
Lea Clothing
Loam ad
Loam
Sakoon Nutrition ad
Sakoon Nutrition
Loam ad
Loam
Loam ad
Loam
Sakoon Nutrition ad
Sakoon Nutrition
Pawme ad
Pawme
Pawme ad
Pawme
Sakoon Nutrition ad
Sakoon Nutrition
Suntribe ad
Suntribe
Suntribe ad
Suntribe
40%Of what the same volume typically costs you now
$50Flat per creative, any format, two ratios
0Creators you have to brief, chase or pay
NoneQuotas, minimums or unused retainer
/01What you get

Both halves of the job, from one team.

Strategy agencies hand you a deck. Production shops build only what you brief. You end up managing the gap between them.

We decide what to make

The strategy

  • Your account and category read properly, not skimmed
  • The angles worth testing, and why each one earns a slot
  • Full scripts, broken into hook, proof and offer
  • Winners rebuilt before they fatigue, not cloned
Then we make it

The production

  • Statics, carousels and motion, built to your brand system
  • Video and creator content, shot and cut
  • Every creative in the ratios each placement needs
  • Creators sourced, briefed, contracted and chased by us
/02Your team

A team assigned to your brand, sized to your account.

No fixed package. What an account testing thirty creatives a month needs is not what one testing a hundred and fifty needs, so the team is built to your volume and format mix, then grows with it.

YOUR BRAND
Strategist Writes every brief · your single point of contact
DesignStatics, carousels, motion graphics
EditVideo, creator footage, hook variants
Creator opsSourcing, briefing, contracts, chasing
Around 30 a month
4
The core team above
Around 80 a month
6
Second designer and editor join
150 and up
8+
Wider creator roster, more edit capacity
The strategist never changes. More volume adds people to your team rather than starting a new one somewhere else, so nobody relearns your brand halfway through the year.
/03Core services

Everything your ads need, made by one team.

Not a specialism you bolt onto three other suppliers. The strategy, the statics, the video and the testing all come from the same people, which is why they stay consistent.

01

Creative strategy

The angles worth testing and why each earns a slot, read from your account and your category rather than guessed at.

02

Static ads

Feed ads, story ads, carousels and motion graphics, built to your brand system and made for the placement they run in.

03

Video and creator content

Creator led video, founder pieces, product explainers and cut downs. Shot, edited and finished on our side.

04

Creative testing

Hook variants cut as their own creatives, and winners rebuilt properly before they fatigue instead of cloned until they die.

05

Repurposing

One concept reversioned for Meta, TikTok, Shorts and retail media, so the surfaces you never had time for get covered.

06

Email design

Campaign and flow design for DTC lifecycle, built to match the ad creative so the whole funnel looks like one brand.

/03bFormats

One rate, every format.

There is no premium tier for video and no surcharge for motion. Anything on this list costs the same per creative.

Static
Feed adStory adCarousel Motion graphicOffer and promoReview and social proof
Video
Creator and UGC editFounder pieceProduct explainer Testimonial cutB roll cut downHook variant
Delivered in
9:161:14:5Extra ratios on request
Creator work
Creator work
Creator work
/04Where it runs

Built for the platform it is going to live on.

Not one asset resized four times. The pacing, the hook and the framing change per platform, because what holds on TikTok does not hold in a Meta feed.

Meta

Feed, Reels, Stories

Statics, carousels and video across every placement, with hook variants built to be tested against each other rather than guessed between.

TikTok

Native, not repurposed

Creator led and sound first, cut to the rhythm the platform rewards. We shoot and edit for TikTok as its own format, then adapt to Meta, rather than the other way round.

Shorts and beyond

YouTube, Amazon, retail media

The same concepts reversioned for the surfaces most brands leave uncovered because there was never time to make them.

/05Where your money goes now

You are already paying for this. The question is how much.

Creative gets produced one of three ways and every one has a number attached. Most brands have never added theirs up, because it sits across payroll, invoices and somebody else's time.

Option one

An in house team

$20,000 to $30,000 a month

A designer and an editor, fully loaded, and two to four months to hire each one.

Option two

A freelance bench

$150 to $2,500 per asset

Statics at the low end, video at the high end. You become the creative director.

Option three

An agency retainer

$3,000 to $8,000 a month

Usually twenty to forty assets, against a quota you overrun or never use.

Those ranges are published industry figures, not ours. Put your own number beside them before you read the next section.

/05bThe same output, here

One rate. However much you ship.

The same output, priced two ways
Monthly. Grey bars show the low end of published market rates, and the range beside them shows how high it goes.
Produced the usual wayHere
50creatives a month
$16,000 to $40,000
$3,500
80creatives a month
$25,600 to $64,000
$5,000
100creatives a month
$32,000 to $80,000
$6,000
150creatives a month
$48,000 to $120,000
$8,500

The grey bars are already drawn at the cheapest end of the market. At the other end of those ranges the gap roughly triples.

How the bill works.
  • $1,000 a month for the strategy and creative direction
  • $50 per creative, billed only on what ships
  • $1,500 a month for creator management, if you need it. See how that works
  • No quotas, no minimums, nothing owed for a quiet month
  • Commit for sixty or ninety days and both numbers come down
/06Work out your number

You can see our price. Most brands cannot see their own.

Creative cost never appears as one line. It sits across salaries, invoices, creator fees and somebody's Tuesday. Move the two sliders and compare.

Creatives you need a month50
One creative means one finished asset in two aspect ratios.
How much of that is video50%
Video and creator edits carry most of the cost anywhere else. Here they do not.
Producing that the usual way
$16,250 to $75,000
Freelance and studio rates: statics $150 to $500, video $500 to $2,500 per asset.
The same output here
$3,500
$1,000 engagement plus 50 creatives at $50 each.
You would keep, every month
$12,750 to $71,500
About 5 to 22% of what you pay now.

Rates used here are published industry figures, not ours, so the comparison is yours rather than something we made up. If your setup is in house, price it against loaded salaries instead and the gap usually widens. Send us last month and we will do it properly.

/07Add on

Creator management, if you run creators.

Priced on its own because it is a job in itself. Sourcing, vetting, briefing, contracts, payments, chasing and usage rights, for a flat fee that does not move when you scale.

You never speak to a creator again.

You approve the creators and the concepts, and you pay the creators directly at their own rate. Everything between those two things is ours.

See how creator management works
Creator management$1,500 / month
Our cut of creator payNone
Creators you chaseZero
Rises when you scaleNo
/08The obvious question

So what is the catch.

There isn't one. It's the exchange rate.

We are in India, where what one junior costs you in New York pays for a senior team. We did not invent the exchange rate, we just bill in it.

Where the saving comes from, and where it does not.

Senior people, not juniors

The saving comes from where we are, not from who we put on your brand. The same strategist and editors stay on your account.

Two revision rounds, included

On every creative, at the same rate. Nothing in the price model rewards us for rushing work past you.

Winners rebuilt, not cloned

When something works we build the next generation of it properly. That is the difference between scaling an ad and wearing it out.

The work is public

A full client plan and the wider portfolio are both one click away. Judge those rather than the invoice.

/09The work

None of this matters if the creative is not good.

Two things worth opening before you decide anything.

Sakoon Nutrition ad
Sakoon Nutrition
Lea Clothing ad
Lea Clothing
Sakoon Nutrition ad
Sakoon Nutrition
Loam ad
Loam
Sakoon Nutrition ad
Sakoon Nutrition
Pawme ad
Pawme
Sakoon Nutrition ad
Sakoon Nutrition
Suntribe ad
Suntribe

A real creative plan

The slate we built for Sakoon Nutrition. Seven video concepts, sixteen statics, every angle and full script, exactly as they received it.

Open the plan →

The wider portfolio

Suntribe, Loam, Pretty Curly Girl, Bingeworthy and others, including the Swedish sunscreen brand we took from six live creatives to over a hundred.

Open the portfolio →
Strategy and production · one team

Tell us what you are trying to ship.

Send us your account and what you need this quarter. We will come back with the angles we would test and what it would cost to make them.

Shaanks · creative strategy and production for DTC brands · India
Per asset ranges are published industry rates, not our own figures. Our rates in USD, localised per market.